REP THE HOUSE eARN YOUR PLACE
WEAR IT. REP IT. EARN IT.
HOUSE REPS
DRYFIRE HOUSE is building a network of creators, professionals, athletes, and everyday people who live the standard.
House Reps aren't just here to wear the gear. They're here to represent the culture, create, connect, and help grow the House.
Approved Reps receive a unique code to share with their audience. Generate qualifying sales through your code and earn commission on what you bring to the House.
You don't need the biggest audience. You need the right one.
THIS ISN'T ABOUT FOLLOWER COUNT.
IT'S ABOUT INFLUENCE.
REP THE HOUSE. EARN YOUR PLACE.
WHAT WE LOOK FOR
We care more about content than follower count.
You don’t need a massive audience. You do need to show us that you create.
We’re looking for people who:
CREATE CONSISTENTLY
Reels, carousels, photography or short-form content that shows effort and originality.
FIT THE HOUSE
Training, preparedness, firearms culture, fitness, outdoor lifestyle, law enforcement, military, competition, or adjacent communities.
HAVE THEIR OWN VOICE
We don't need another DFH account. We want DFH inside your world.
ACTUALLY ENGAGE
A smaller real community means more to us than a large empty audience.
FOLLOW THROUGH
If you say you're going to create, create.
No minimum follower count.
But an active public profile with existing original content gives us something to evaluate.
WHAT WE EXPECT
This isn’t a discount program.
If selected, you’ll receive private creator pricing on DFH gear in exchange for original content.
Once your gear is delivered, publish within 14 days:
1 REEL
or
1 CAROUSEL — 3+ ORIGINAL IMAGES
Tag @dryfire.house and, when appropriate, invite us as a collaborator. Content should remain live for at least 30 days.
MAKE IT YOURS.
We don’t want scripted ads. Create what your audience already follows you for - and let DFH live naturally inside it.
CREATE WITH AMPLIFICATION IN MIND.
Use original or ad-eligible audio whenever possible. Restricted music may prevent your content from being used for paid promotion.
Strong content may be considered for DFH Partnership Ads and paid amplification. If selected, we’ll contact you directly.
IF THAT SOUNDS LIKE WORK, THIS PROBABLY ISN’T FOR YOU.
